DIY Brand Identity.
If you’re just starting out and don’t have the budget to hire someone to develop your brand identity with you, here are some simple starting points in building a DIY brand identity for you to consider.
Typography
Typography plays a crucial role in shaping the visual identity of your brand. It’s often the first thing people notice, and it can strongly influence how your brand is perceived. The fonts you choose not only communicate your brand’s personality but also affect the overall reading experience. How fonts are paired and arranged can subtly reinforce your brand’s tone and message.
Equally as important is how your text is laid out. You want it to be clear, easy to skim, and visually appealing. A thoughtful arrangement ensures that your message stands out and is effortlessly absorbed by your audience. After all, great typography ensures that your message gets read, remembered, and appreciated.
If you’re unsure where to start, take a look at our Pinterest Moodboard - Spell It Out Beautifully
Colour Palette
The colours you choose are a powerful tool for expressing your brand's personality and culture. Different shades evoke various emotions—some are calming, while others may feel lively, sophisticated, or bold. Start by identifying the core emotion you want your brand to communicate. This could be anything from tranquility to excitement or even a sense of innovation.
Pick 1–2 primary colours that will become synonymous with your brand. Over time, as people encounter your work, these colours will become a visual cue that helps them recognise your brand instantly. This process of colour-driven brand recognition takes time but can significantly impact your brand’s identity.
If you’re unsure where to start, take a look at our Pinterest Moodboard - Make Love In Colour.
Imagery
The saying ‘the eyes are the windows to the soul’ works two ways - it’s also that what we take in through our vision has the potential to touch the soul. So when it comes to choosing imagery for your brand don’t just throw down some random images which you think look pretty - feel whether they are really aligned with your brand and your message - do they capture the essence of what you’re about.
We are visual creatures and are naturally drawn to compelling images that tell a story. High-quality, authentic photography can deeply engage your audience, especially in today’s world, where raw, unfiltered visuals are increasingly popular, we’ve all been fed far too many airbrushed, photoshopped images and people are crying out for something more human.
Choose images that reflect your audience so they can see themselves within your brand, you will likely be draw to us because we have a clear brand identity in which you see yourself or your business, think about your ideal client and try to represent them in your imagery.
Most businesses rely on stock photography to fill in their visual content. When sourcing these images, focus on the emotions or feelings they convey rather than their literal subject matter. Our favourite place to source beautiful stock images is pexels.com
Brand Voice
Your brand voice is your in essence you brands personality, this may align with your personal voice if you’re a solo entrapreneure, epecially if what you’re selling is a service you provide. The easiest way to develop your brand voice is to be natural and to trust that your ideal client will be drawn to your natural and authentic voice.
Especially in our age of AI generated content your true voice has more value than ever - whether that’s through copy on your website, email marketing blasts, captioning on your social post or maybe if you’re comfortable you’ll be posting videos of yourself speaking about your business - people what to feel you, they want to feel the human at the heart of what you’re doing.
